Tips for packaging design
PACKAGING DESIGN: A WHOLE PACKAGE
Above all, the whole package has to be right. The packaging should make a good impression both visually and haptically and meet the taste of your target group(s). You should also include your corporate design. Packaging is a brand ambassador - so think carefully about how you want to present yourself with your product and packaging design.
In addition to these general requirements, we have a few useful practical tips for you to guide you in your design work with fonts, colors and images.
COLORS: IT'S ALL ABOUT HARMONY
It is more important to achieve a harmonious effect. So make sure that the colors do not "bite" each other. However, colors and tones that create contrasts are definitely worth considering. This is because it adds excitement to the design - which attracts attention to the product. So it's a balancing act.
Basically, it's always good to draw inspiration from your product and brand. Because colors express moods and feelings that you want to associate or not associate with your product.
- Natural and decent colors have a calming effect, for example.
- Warm and bright colors, on the other hand, are uplifting and cheerful.
- Cool or dark tones have a particularly noble effect.
PATTERN: JUST NOT TOO INTRUSIVE
Otherwise, it will distract from important aspects like the brand logo and product name. So make sure that the pattern is visually in the background at least in the right places.
ILLUSTRATIONS: AVOID PIXEL
WRITING & TEXT: ORDER MUST BE
- Simple, straightforward fonts are more readable than ornate fonts.
- If you use multiple fonts, it's important that they harmonize and don't disrupt the overall look.
- Less is more: Too many fonts look chaotic.
- The text should have a certain minimum size.
- Make sure there is enough contrast between the text and the background.
- Spelling mistakes look very unprofessional.
- The text should be neatly aligned.
- Do not position the text too close to the punch line to avoid cutting off the lettering.
THE LOGO: IN THE FRONT ROW
REFINEMENTS: FOR THE FINISHING TOUCHES
You can also add value to labels or pouch packaging with finishes.
Always keep the target group and the character of your product in mind. If the topic of sustainability is central, finishing using plastic is counterproductive; blind embossing, in which a motive is pressed into the material, however, is an appropriate upgrade.