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Part 2: Customized folding boxes - which box for my product?

In the first part of our guide, we looked at the different types of folding boxes, materials and base types - if you skipped that part, you can read it here. In the second part, we will now present you some useful tips and advice on the topics of box format, material color and protective coatings.


How big your folding box needs to be depends entirely on your merchandise. First of all, it should have enough space in the package to avoid being crushed, bent or broken. Also, the product should be easy for your customers to take out of the packaging. At the same time, the format should not be too generous. The larger the empty space in a package, the more the product will slip during transport. This can also cause damage - and is also not recommended for reasons of sustainability.
Tip: Often, a few millimeters of air space between the product and the packaging are quite sufficient. Cheat packs are also very unpopular with customers.
Another thing to always consider is whether the product needs additional protection because it is very fragile, for example. Filling materials such as paper, air cushioning and corrugated cardboard supports have a shock-absorbing effect and prevent the product from slipping, but they also take up space.

Faltschachtel Format bestimmen

Faltschachtel Materialien


When it comes to color design, you have a wealth of options for folding boxes, starting with the choice of material. For folding boxes made of cardboard you have the choice between
  • white chromo board (GC1 and GC2 board)
  • white cellulose cardboard (GZ cardboard)
  • white recycled cardboard with light gray inside (GD2 cardboard)
  • brown or black natural cardboard and beige grass cardboard

folding boxes made of corrugated boardFaltschachteln aus Wellpappe on the other hand, you can choose between either brown or white surfaces - you are also free to combine a white outer surface with a brown inner surface.
Tip: White surfaces provide the best base for colored prints. If you want your product to shine with strong colors, this will give you the best result. Cardboard in natural shades such as brown, gray and beige, on the other hand, is perfect for underlining the sustainable character of a product.



Whether you want to finish your product packaging with a protective varnish or lamination is up to you. There are arguments in favor as well as arguments against.

+ Varnishes and laminates form a barrier against air, UV rays and moisture. This reduces the effects of external influences on the packaging material and its imprint. Your product packaging will look good for much longer.

+ Protective varnishes and laminations also offer the opportunity to visually improve folding boxes. There is a choice of matt and glossy finishes in each case.

+ Soft-touch lamination also gives your packaging a special, appealing feel - ideal for luxury items such as high-quality cosmetics.

For more and more products and brands, the topic of sustainability is taking on a dominant role. In order to prove this to customers, also by means of the product packaging, it may be better to do without coatings in favor of the environment. For more on this, see our article on recycling coated packaging.
Faltschachtel Schutzlack oder Laminat

Any questions?If you would like to customize your packaging, but you still have questions that our article could not answer, we will be happy to help you personally. You can find our contact details on our contact page. We are looking forward to your message!
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