Natural cosmetics packaging

Natural cosmetics: A more natural approach

Natural cosmetic products are becoming increasingly popular. The market for deodorants, shower gels, soaps, hair dyes and skin creams made with natural ingredients continues to grow. Consumers value not only the improved tolerability of natural ingredients. Avoiding chemicals and microplastics also reflects the increasing environmental awareness of our time. Natural cosmetics are intended to benefit both customers and the environment.

However, the overall concept must be coherent, and the packaging plays an important role. On the one hand, it must reliably protect a wide range of products, from lipstick to shampoo. On the other, sustainable materials and good recycling rates should be a central consideration. This allows natural cosmetics to communicate their promise of greater naturalness beyond the product itself.

What are natural cosmetics?

The term itself already provides a general idea: Natural and organic cosmetics are associated with products that are free from synthetic chemicals and use selected ingredients from plant-based and mineral sources. However, there is no uniform definition of these terms and no specific legal definition.

General legal requirements for cosmetics do exist, including the EU Cosmetics Regulation and the German Cosmetic Products Regulation. However, these regulations permit many ingredients that are not generally intended for natural cosmetics, such as silicones, parabens and synthetic fragrances.

Natural cosmetics certification marks as a guide

Natural and sustainable – including the packaging

Two aspects are particularly important when packaging natural cosmetics: Product safety and labelling requirements. External influences must not alter the quality or condition of the cosmetic product. Safe products allow safe use and provide the necessary protection for consumers. Product information on the packaging serves a similar purpose.

For natural cosmetics, a third factor is particularly relevant: Sustainability. Unlike product-safety measures and mandatory labelling, this aspect is not legally binding. Nevertheless, sustainable materials are a logical choice when packaging natural products.

Because sustainability is a central topic for packaging warehouse, we consider the following aspects when selecting our packaging materials:

• Sustainable production: Whether the product is a plastic stand-up pouch, a folding box made from board or a corrugated shipping box, the packaging materials either contain recycled raw materials, such as recovered paper or recycled plastic, or come from certified and sustainable sources.
• Sustainable circular economy: The production of packaging is not the only important consideration. What happens to it after use also matters. To conserve the environment and its resources, we focus on good recyclability. Our natural cosmetics packaging is therefore almost entirely recyclable or even compostable.

Our range demonstrates that sustainably produced packaging can also be used for demanding applications such as natural cosmetics. Our solutions combine a high level of functionality, excellent quality and sustainable materials. This combination is what makes our natural cosmetics packaging distinctive.

Natural appeal: Natural cosmetics packaging from packaging warehouse

Production conditions and recyclability are not the only requirements that natural cosmetics packaging must meet. It must also fulfil the traditional functions of packaging: Reliably protecting the contents, providing useful information for consumers and presenting the product attractively. Above all, the impression of naturalness should be communicated both visually and through the tactile qualities of the packaging. Natural cosmetics packaging from packaging warehouse combines all of these characteristics.

Packaging variety: Our selection

Natural cosmetics cover a broad range of products, including deodorants, shower gels, shampoos, soaps, hair dyes, styling products, creams, lotions, lipsticks and mascara. They all have one thing in common: The exclusion of ingredients considered potentially harmful to people or the environment.

However, the appropriate packaging varies considerably depending on the product:

• Liquid cosmetics such as shower gels and liquid soaps can be packaged in stand-up pouches. The fully recyclable plastic pouches provide a robust yet flexible outer layer.
• Creams, lipsticks and similar products are generally already protected by primary packaging. Folding boxes and hinged lid boxes can serve as practical secondary packaging with considerable design potential.
• Solid soaps are increasingly popular not only as hand soaps but also as alternatives to shower gels and shampoos. Folding boxes provide a compact and precisely fitting solution.
• Labels offer a practical and efficient way to communicate information and create promotional space on almost any product while using relatively little material.

Inner and outer qualities: Our materials

For natural cosmetics packaging, the marketing function is particularly important. The packaging must communicate the product’s message in every respect: Naturalness, valuable ingredients and a beneficial effect.

The fact that packaging materials from packaging warehouse provide good conditions for subsequent recycling and are produced sustainably is only one aspect. Ideally, their appearance and tactile qualities should create an immediate first impression and make the natural character of the ingredients visible and tangible.

Our folding boxes made from grass board or natural board are good examples of how inner and outer qualities can be combined. Their natural appearance makes them credible ambassadors for the product and brand. Sustainability and naturalness are brought together in a high-quality packaging solution.

Perfectly coordinated: Designing natural cosmetics packaging

All of our design options are also available for sustainable natural cosmetics packaging. In a growing and competitive market, packaging needs to stand out.

packaging warehouse provides a range of options for implementing creative designs across different packaging products. We select materials that are suitable for the relevant printing, processing and finishing methods.

As packaging-printing specialists, we combine extensive experience with modern digital printing technology. This enables us to produce high-quality results based on your specifications, regardless of the packaging solution selected.

Our natural cosmetics packaging is available in fully customisable sizes. Precisely fitted packaging can help reduce costs, material use and resource consumption.

Our selection for your custom natural cosmetics packaging

In terms of product variety, there is now little difference between natural cosmetics and conventional cosmetic products. From shower gel to make-up, natural cosmetics cover the entire product spectrum. As in many other industries, interest in more sustainable and environmentally responsible products is high. Demand is increasing, and the available range is growing accordingly.

Natural cosmetics packaging must keep pace with this development so that solid, liquid, paste-like and powdered products reach retailers safely, undamaged and attractively presented. packaging warehouse therefore offers a broad range of packaging solutions for different types of natural cosmetics. Below are some of the highlights.

Labels for natural cosmetics

Our roll labels demonstrate how versatile a simple packaging component can be. They:

• can be freely customised in shape and size;
• provide excellent printing and finishing results;
• are available in different materials for a wide range of applications.

We also offer roll labels for natural cosmetics in versions that are up to 100 per cent recyclable. They therefore support the concept of sustainability and naturalness, which is one of the most important selling points for natural cosmetics.

Our labels enhance the appearance of almost any product. Combined with other packaging products, such as folding boxes made from natural board, they can be used to create modern and attractive packaging designs.

Folding boxes for natural cosmetics

Folding boxes are a classic packaging format. They are stable yet lightweight, easy to process and available with different base and closure systems, allowing the box to be adapted to the relevant product.

Our folding boxes made from recycled board, grass board and natural board provide three material options that offer reliable protection while supporting the sustainable image of natural cosmetics. Different constructions are available for a range of presentation requirements:

• Classic folding boxes can be used as primary packaging for soaps and similar products. For other products, they serve as attractive secondary packaging with protective and marketing functions.
• Hinged-lid boxes are particularly suitable for creating a distinctive unboxing experience. Their printable inner and outer surfaces and practical hinged lid present natural cosmetic products attractively. They are also a suitable choice for gift sets.
• Pillow boxes are an alternative packaging format for smaller products. Their distinctive shape attracts attention both as gift packaging and on the retail shelf.
• Counter displays provide additional protection for smaller packaging units and present natural cosmetic products effectively on shelves or at the checkout.

Regardless of the folding-box format selected, different dimensions, printing options and finishes remain available.

Stand-up pouches for natural cosmetics

Sensitive natural cosmetic products whose quality can deteriorate due to moisture or heat require reliable protection. For this reason, plastic packaging solutions may be suitable for certain applications.

Our stand-up pouches offer strong product-protection properties, including a high oxygen and moisture barrier and optional resealable zips. Their full recyclability and custom sizes also allow them to meet the requirements placed on sustainable natural cosmetics packaging.

As they are suitable for different types of contents and offer extensive design options, stand-up pouches from packaging warehouse are a highly versatile packaging solution.

The perfect packaging for natural cosmetics – from packaging warehouse

Our range includes a broad selection of packaging formats suitable for natural cosmetic products. Please contact our specialists if you have questions or particular design requirements.

Together, we will review the available options and identify the most suitable solution for your product.

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