Natural cosmetics packaging

Natural cosmetics: A more natural approach

Natural cosmetic products are becoming increasingly popular. The market for deodorants, shower gels, soaps, hair dyes and skin creams made with natural ingredients continues to grow. Consumers value not only the improved tolerability of natural ingredients. Avoiding chemicals and microplastics also reflects the increasing environmental awareness of our time. Natural cosmetics are intended to benefit both customers and the environment.

However, the overall concept must be coherent, and the packaging plays an important role. On the one hand, it must reliably protect a wide range of products, from lipstick to shampoo. On the other, sustainable materials and good recycling rates should be a central consideration. This allows natural cosmetics to communicate their promise of greater naturalness beyond the product itself.

What are natural cosmetics?

The term itself already provides a general idea: Natural and organic cosmetics are associated with products that are free from synthetic chemicals and use selected ingredients from plant-based and mineral sources. However, there is no uniform definition of these terms and no specific legal definition.

General legal requirements for cosmetics do exist, including the EU Cosmetics Regulation and the German Cosmetic Products Regulation. However, these regulations permit many ingredients that are not generally intended for natural cosmetics, such as silicones, parabens and synthetic fragrances.

Natural cosmetics certification marks as a guide

Material choice and recyclability

Two aspects are particularly important when packaging natural cosmetics: Product safety and labelling requirements. External influences must not alter the quality or condition of the cosmetic product. Safe products allow safe use and provide the necessary protection for consumers. Product information on the packaging serves a similar purpose.

For natural cosmetics, a third factor is often relevant: the choice of packaging material. Unlike product-safety measures and mandatory labelling, this aspect is not legally binding, but many brands want their packaging to match the natural character of their products.
When selecting your packaging materials, we can advise you on the following aspects:

• Fibre content: Our folding boxes are available in virgin fibre board or in board grades with a high proportion of secondary fibres, such as GD2 recycled board (80% secondary fibres) or natural brown board (100% secondary fibres). The proportion of secondary fibres in our corrugated board depends on the board grade and liner combination you choose.
• Recyclability: What happens to packaging after use also matters. Unfinished folding boxboard and corrugated board are recyclable with paper waste, and our PP and PE mono-material films are designed for recycling. Laminates and finishes can affect recyclability – our team will be happy to advise you.

Our range demonstrates that packaging made from recycled or natural board and mono-material films can also be used for demanding applications such as natural cosmetics. Our solutions combine a high level of functionality, excellent quality and a wide choice of materials. This combination is what makes our natural cosmetics packaging distinctive.

Natural appeal: Natural cosmetics packaging from packaging warehouse

Production conditions and recyclability are not the only requirements that natural cosmetics packaging must meet. It must also fulfil the traditional functions of packaging: Reliably protecting the contents, providing useful information for consumers and presenting the product attractively. Above all, the impression of naturalness should be communicated both visually and through the tactile qualities of the packaging. Natural cosmetics packaging from packaging warehouse combines all of these characteristics.

Packaging variety: Our selection

Natural cosmetics cover a broad range of products, including deodorants, shower gels, shampoos, soaps, hair dyes, styling products, creams, lotions, lipsticks and mascara. They all have one thing in common: The exclusion of ingredients considered potentially harmful to people or the environment.

However, the appropriate packaging varies considerably depending on the product:

• Liquid cosmetics such as shower gels and liquid soaps can be packaged in stand-up pouches. The plastic pouches provide a robust yet flexible outer layer and are available as PP or PE mono-material films designed for recycling.
• Creams, lipsticks and similar products are generally already protected by primary packaging. Folding boxes and hinged lid boxes can serve as practical secondary packaging with considerable design potential.
• Solid soaps are increasingly popular not only as hand soaps but also as alternatives to shower gels and shampoos. Folding boxes provide a compact and precisely fitting solution.
• Labels offer a practical and efficient way to communicate information and create promotional space on almost any product while using relatively little material.

Inner and outer qualities: Our materials

For natural cosmetics packaging, the marketing function is particularly important. The packaging must communicate the product’s message in every respect: Naturalness, valuable ingredients and a beneficial effect.

In their unfinished form, our board grades are recyclable with paper waste. Ideally, the appearance and tactile qualities of the packaging should also create an immediate first impression and make the natural character of the ingredients visible and tangible.

Our folding boxes made from grass board (70% secondary fibres, 30% grass fibres) or natural brown board (100% secondary fibres) are good examples. Their natural look and feel make them strong ambassadors for the product and brand.

Perfectly coordinated: Designing natural cosmetics packaging

All of our design options are also available for natural cosmetics packaging made from natural board, grass board or recycled board. In a growing and competitive market, packaging needs to stand out.

packaging warehouse provides a range of options for implementing creative designs across different packaging products. We select materials that are suitable for the relevant printing, processing and finishing methods.

As packaging-printing specialists, we combine extensive experience with modern digital printing technology. This enables us to produce high-quality results based on your specifications, regardless of the packaging solution selected.

Our natural cosmetics packaging is available in fully customisable sizes. Packaging made to your product's exact dimensions avoids oversized boxes and can therefore help reduce costs and the amount of packaging material needed.

Our selection for your custom natural cosmetics packaging

In terms of product variety, there is now little difference between natural cosmetics and conventional cosmetic products. From shower gel to make-up, natural cosmetics cover the entire product spectrum. As in many other industries, interest in more sustainable and environmentally responsible products is high. Demand is increasing, and the available range is growing accordingly.

Natural cosmetics packaging must keep pace with this development so that solid, liquid, paste-like and powdered products reach retailers safely, undamaged and attractively presented. packaging warehouse therefore offers a broad range of packaging solutions for different types of natural cosmetics. Below are some of the highlights.

Labels for natural cosmetics

Our roll labels demonstrate how versatile a simple packaging component can be. They:

• can be freely customised in shape and size;
• provide excellent printing and finishing results;
• are available in different materials for a wide range of applications.

We offer roll labels for natural cosmetics in paper and film materials, each identified by its material code (e.g. PAP 22 or PP 5). For information on how labels affect the recyclability of your packaging, please ask our team.

Our labels enhance the appearance of almost any product. Combined with other packaging products, such as folding boxes made from natural board, they can be used to create modern and attractive packaging designs.

Folding boxes for natural cosmetics

Folding boxes are a classic packaging format. They are stable yet lightweight, easy to process and available with different base and closure systems, allowing the box to be adapted to the relevant product.

Our folding boxes made from recycled board, grass board and natural board provide three material options that offer reliable protection and a natural look and feel that matches natural cosmetics. Different constructions are available for a range of presentation requirements:

• Classic folding boxes can be used as primary packaging for soaps and similar products. For other products, they serve as attractive secondary packaging with protective and marketing functions.
• Hinged-lid boxes are particularly suitable for creating a distinctive unboxing experience. Their printable inner and outer surfaces and practical hinged lid present natural cosmetic products attractively. They are also a suitable choice for gift sets.
• Pillow boxes are an alternative packaging format for smaller products. Their distinctive shape attracts attention both as gift packaging and on the retail shelf.
• Counter displays provide additional protection for smaller packaging units and present natural cosmetic products effectively on shelves or at the checkout.

Regardless of the folding-box format selected, different dimensions, printing options and finishes remain available.

Stand-up pouches for natural cosmetics

Sensitive natural cosmetic products whose quality can deteriorate due to moisture or heat require reliable protection. For this reason, plastic packaging solutions may be suitable for certain applications.

Our stand-up pouches offer strong product-protection properties, including a high oxygen and moisture barrier and optional resealable zips. They are available as PP or PE mono-material films designed for recycling and in custom sizes to match your product.

As they are suitable for different types of contents and offer extensive design options, stand-up pouches from packaging warehouse are a highly versatile packaging solution.

The perfect packaging for natural cosmetics – from packaging warehouse

Our range includes a broad selection of packaging formats suitable for natural cosmetic products. Please contact our specialists if you have questions or particular design requirements.

Together, we will review the available options and identify the most suitable solution for your product.

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